Apollo.io Pricing & Review 2026

Chrome extension overlays on LinkedIn for one-click enrichment. Bulk CSV enrichment via the dashboard or API. Webhook-based CRM sync runs bi-directionally on configurable field mappings.

Apollo.io is a sales intelligence and engagement platform that combines a B2B contact database of 275M+ profiles with outreach automation tools. It covers prospecting, enrichment, sequencing, and CRM sync in a single workspace.

Lead generation and prospecting for SDR/BDR teams, automated email and LinkedIn outreach sequences, CRM data enrichment and hygiene, account-based marketing list building, and revenue operations analytics.

Native CRM sync with Salesforce, HubSpot, and Pipedrive. Supports Zapier, Outreach, SalesLoft, and LinkedIn Sales Navigator imports. REST API for custom enrichment pipelines.

Free tier includes 10,000 email credits/year and basic sequences. Basic plan starts pricing is not independently confirmed/user/month (annual) with 60,000 credits. Professional is not independently confirmed/user/month with uncapped sending, advanced reports, and buying-intent data. Organization (pricing is not independently confirmed/user/month) adds call transcription, international dialing, and advanced security. Per-credit overage on lower tiers can inflate costs quickly for high-volume prospectors.

Docs at docs.apollo.io cover API v1, webhook setup, CRM integration guides, and CSV import specs. Knowledge base includes deliverability best practices and sequence templates.

B2B sales teams running outbound at scale, growth-stage startups that need a single tool for prospecting and engagement, and revenue ops teams consolidating point solutions into one platform.

Teams that already have a mature enrichment provider (ZoomInfo, Lusha) paired with a dedicated sequencer, solopreneurs whose lead volume doesn't justify a paid plan, or orgs that need phone-verified mobile numbers on every record (Apollo's mobile coverage is thinner outside the US).