Looking for an honest breakdown of Omnisend pricing and features? We cover pricing, features, and limitations in plain language.
Below you will find tier-by-tier pricing plus our honest take on value.
What is Omnisend?
Omnisend is an omnichannel marketing automation platform built specifically for e-commerce. Rather than a general-purpose email tool, it unifies email, SMS, and web push notifications into behaviour-driven workflows tied to your store's transactional data through native integrations with Shopify, WooCommerce, BigCommerce, and Wix.
Its AI layer is the reason it sits alongside our other AI software records: Omnisend uses AI to draft subject lines, generate campaign copy, and assemble high-intent audience segments automatically. The signature feature is the omnichannel workflow builder, where a single abandoned-cart sequence can send an email first and follow up with an SMS only if the email goes unread.
Pricing is contact-based, so the cost scales with your subscriber list rather than your feature usage. The Free tier is unusually generous because it does not gate core automation features. Standard removes branding and includes a send allowance tied to your contact count; Pro adds unlimited emails, priority support, and advanced reporting.
Because the cost is driven by list size, Omnisend rewards good list hygiene — exactly the kind of channel-versus-cost trade-off our guide to comparing SaaS pricing walks through. Early-stage stores should also read how startups can save money on software tools before committing to an annual plan.
